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Is Russia's Soft Power Influence Effective? The Case of Azerbaijan

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 By Nurlan Aliyev

May 21, 2018, the CACI Analyst

On March 16, Sputnik Azerbaijan published information on Azerbaijani participants of the international sport competition Football for Friendship, financed by Gazprom. On the same day, the vice-president of the Italian Senate Linda Lanzillotta, visiting Baku, stated that Russia is behind protests against the construction of the Italian segment of the TAP pipeline. This is one example of how Russia’s means for exercising soft and hard, if covert, power coexist in the former Soviet republics. Yet soft power influences receive decidedly less attention in reporting and discussion on Russia’s relations with these countries and Azerbaijan is an illustrative case in this regard. 

 

  • Azerbaijan
  • Russia
  • Soft Power

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